Barbering is a unique profession that takes years of practice and hard work to perfect. As a barber, you are an artist, and your clients rely on you to give them a great haircut and make them look their best. To be successful, you need to build a strong brand for yourself.
Importance of Branding for Barbers
Why should you even bother with branding? After all, you’re just a barber, right? Not anymore. In today’s world, branding is everything. It’s how you market yourself to potential clients and make them aware of your unique skillset. It differentiates you from the competition and makes you more memorable in the minds of your clients.
Without branding, you’re just another barber. But with a strong brand, you can become the go-to barber in your area for the clients that matter most to you. If you want to be considered among the best barber shops in Denver, you need to take branding seriously in 2022 and beyond.
Branding Best Practices for Barbers
Use Social Media
These days, everyone is on social media; this includes your potential clients. If you’re not using social media to promote your brand, you’re missing out on a huge opportunity. Platforms like Instagram and Facebook are excellent ways to reach new clients and show off your work; especially the former because it’s such a visual platform. Here are some tips for branding on Instagram:
- Use hashtags to reach new people; don’t be afraid to use popular ones as well as local ones.
- Post regularly, but not too much; you don’t want to overwhelm your followers.
- Use high-quality images; this is crucial on a platform like Instagram.
- Engage with your followers and other accounts in the industry; comment on and like other people’s posts.
- Become friends with clients; this will make them more likely to come back and recommend you to others.
If you follow these tips, you’ll be well on your way to branding yourself as a barber on Instagram. If you want to build your reputation in a particular field, use the right hashtags and shape your Instagram strategy to accommodate this. For example, you may want to be the best black barber shop nearby or the best children’s barber shop in the location.
Use Both Organic and Paid Routes
What does this mean? Organic reach is the number of people who see your content without you having to pay for it. This includes people who follow you and those who see your content through the Explore page. Paid reach is, well, when you pay for people to see your content; this can be in the form of ads or boosted posts. As well as Instagram, there are organic and paid routes on all social media platforms and even search engines.
You don’t have to rely on one or the other, but a mix of both can be beneficial, especially in the beginning. When you’re just starting, it can be difficult to get your content seen organically; that’s where paid reach comes in handy.
Branding for any company is difficult, but as a new business, it is especially challenging. Keep these tips in mind, don’t ignore the more traditional routes such as business cards and flyers, and you’ll soon have a brand to remember!