It’s finally happened – you’ve achieved top rankings on Google, Bing, and/or Yahoo; your website is now one of the top results for your chosen keywords. So, what do you do next? Well, the wrong thing to do is just stop. Instead, you should take advantage of your newfound success. We’re going to talk about ways to capitalize on your high search engine rankings and ensure that you continue to rank higher over time.
West Palm Beach SEO isn’t the easiest task, so we congratulate you for reaching the first page of search results for important keywords. If you’re reading this prematurely, we hope it happens soon. Either way, here are some things you can do after reaching this pinnacle of SEO.
Expand Into Other Content Types
Just because you’re on the first page for your chosen keywords doesn’t mean you should stop creating new content; now is the time to start thinking about other types of content that you can create. This could include videos, infographics, blog posts, or anything else that will help you attract even more attention.
Optimize Conversion Rates
Just because you’re on the first page doesn’t mean people will automatically start buying from you. You still need to have a well-optimized website that is designed to convert visitors into customers or leads. If your conversion rates are low, it’s time to start making some changes to your website.
Diversify Your Services
Furthermore, you could consider diversifying your services. This could mean adding new products or services to your site, or even starting a new website altogether. By offering more than one service, you’ll be able to attract a wider range of customers and clients.
Monitor Your Brand
Next, don’t stop promoting your website just because you’ve achieved top search engine rankings. You need to continuously monitor your brand and make sure that your website is still ranking high for relevant keywords. Additionally, you should also keep an eye on your competition. If they’re starting to rank higher than you, it’s time to step up your game.
Perform Keyword Gap Analysis
Are you still ranking for all the keywords that you want to be? What you consider to be important keywords now may not be in the future; what’s more, keywords not even on your radar two months ago could be critical now. Keyword gap analysis involves finding out which keywords your competitors are ranking for that you’re not. Once you know this, you can start working on improving your rankings for those specific keywords.
Set Up Alerts for Brand Monitoring
If you’ve worked hard to get to the top, you don’t want to lose your position. That’s why it’s important to set up alerts for brand monitoring. This way, you’ll be notified any time someone mentions your brand online. This gives you the opportunity to address any negative comments quickly and maintain your good reputation. Create a list of things to track and receive alerts whenever it is mentioned – this could be your brand, products, ad campaigns, or something else.
Expand Your Funnel
Just as you shouldn’t stop creating content, you also shouldn’t stop exploring your funnel. In many ways, now is the best time to expand your marketing funnel and continue working on bringing in new leads. There are several ways to do this, including content marketing, social media marketing, and pay-per-click campaigns.
Now that you have momentum, don’t let it slow down now!